RESEARCH: malgorzata wolska

a case study I found particularly helpful within my project was one written by Malgorzata Wolska called 'gender stereotypes in mass media'.

http://krytyka.org/gender-stereotypes-in-mass-media-case-study-analysis-of-the-gender-stereotyping-phenomenon-in-tv-commercials/

this piece of writing covered a lot of the same key points that I want to include in my essay:

• generalised stereotypes and gender roles
• gender in advertising
• flipping gender stereotypes on their heads

this part I found particularly interesting:

dove real beauty campaign

and I think this is something I want to include in my essay!! I want to research the change in gender roles and stereotyping within advertising, and look at which adverts have challenged gender stereotypes. I think the idea of the roles being reversed is really interesting, and something that isn't usually seen in adverts, but something definitely worth looking at! 

I think reading this case study was a bit of a breakthrough moment for me, as I've been struggling on deciding what to base my essay on and coming up with a good theme!