- the objectification and sexualisation of women
- gender stereotypes; masculine and feminine
- male and female ideals in advertising
theories that will inform my work:
- representations of masculinity and femininity in advertisements
- the male gaze: Laura Mulvey
- American apparel advertisements
specific subjects I want to investigate:
- I want to look at the sexualisation of mainly women, and how they are used in advertisements to appeal to men (also vice versa)
- how the male gaze plays a huge roll in advertising
- whether or not this sort of objectification of women works within advertising
in order to visually investigate this content I will:
- I want to explore already existing adverts that go with these themes
- I think collaging would be the perfect media for me to use for these outcomes (also good as I seem to be terrible at producing a drawing that is even somewhat lifelike)
- maybe try out using collage combined with another media
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