Sunday, 20 December 2015

A project proposal: visual response

themes I am going to explore:
  1. the objectification and sexualisation of women 
  2. gender stereotypes; masculine and feminine 
  3. male and female ideals in advertising
theories that will inform my work:
  1.  representations of masculinity and femininity in advertisements 
  2. the male gaze: Laura Mulvey
  3. American apparel advertisements 
specific subjects I want to investigate:
  1. I want to look at the sexualisation of mainly women, and how they are used in advertisements to appeal to men (also vice versa)
  2. how the male gaze plays a huge roll in advertising
  3. whether or not this sort of objectification of women works within advertising
in order to visually investigate this content I will:
  1. I want to explore already existing adverts that go with these themes
  2. I think collaging would be the perfect media for me to use for these outcomes (also good as I seem to be terrible at producing a drawing that is even somewhat lifelike)
  3. maybe try out using collage combined with another media

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