key points from the slide show:
- it can be thought of in three ways: how men look at women, how women look at themselves, and how women look at other women
- she believes audiences view characters from the perspective of a hetrosexual male
- links to the idea that women are objects
- sexualising of the female body even occurs when it has nothing to do with the product being advertised
- criticisms: some women enjoy being looked at
- a key theorist belief: Jonathan Schroeder (1998) "to gaze implied more than to look at- it signifies a psychological relationship of power, in which the gazer is superior to the object of the gaze"
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